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Irena Bobojcov
Creative Director shaping brands, experiences, and systems that bring people together.

Hi! I'm Irena

I lead creative, from strategy through execution

I’m a multidisciplinary Creative Director with 15+ years of experience building and scaling global brands across New York, London, and Sydney. I specialize in creating cohesive brand ecosystems that connect digital and physical experiences, bringing clarity and consistency to fast-moving, high-growth environments.

I’ve partnered with marketing, product, sales, and executive leadership to align vision, elevate brand impact, and drive measurable results, from global rebrands to scalable systems that work across teams and markets. My approach blends strategic direction with hands-on execution, ensuring ideas translate seamlessly into real-world experiences.

I’m passionate about shaping bold creative vision, building and mentoring high-performing teams, and pushing brands forward through innovation, including the thoughtful integration of AI to enhance creativity and scale.

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Case Studies

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Website Strategy

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Brand Management

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Video Direction

Portfolio

Portfolio

Simone Somekh, Content Marketing Manager

"From day one, I was blown away by her creative talent, problem-solving mindset, and genuine kindness.

Within my first week at Centrical, I had already learned SO much from her about brand identity, color theory, automated workflows, and our impeccably organized archive. Having worked at several tech startups, I can say the level of creative maturity Irena brings to the team is next to none."
Contact
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