Video Direction

Challenge

• Low engagement and traffic on the website

• Need for a promotional gamification explainer collateral as a way to promote a high converting product feature

• Need for social collateral to increase overall engagement and drive traffic to the website

Solution

• Research showed that videos have higher engagement rates and are easier for customers to understand product

• Research showed humor is a leading tactic for engagement

• Collaborated with an external agency for recording; all content and creative direction including staging and on set direction was handled in-house by the marketing team

• Oversaw and directed in-house video editing, including work by the graphic designer

Results

• Doubled website traffic

• High engagement on the company's LinkedIn page

• Significant reposting by employees, including the CEO as well as high engagement internally helping build brand culture