Brand Management

Challenge

• No established or comprehensive brand guidelines

• Inconsistent brand internally and externally with undefined direction and lack of adherence

• Challenges with resource allocation and limited budget

 

Solution

• Conducted thorough research, considered budget constraints, and applied color theory principles to define a brand guideline

• Developed a Brand Ambassador program with full support from the leadership team in addition to a design specific communication channel with product

• Audited the most frequently used assets and developed an accessible filing system for both designers and company-wide use with custom templates

 

Results

• Enhanced brand awareness and consistency, fostering external trust

• Strengthened relationships with marketing and product teams, improving collaboration

• Increased internal consistency and engagement, fostering cross-functional relationships

• Reduced resource strain and ensured consistency, particularly across web pages