About Me.
Hello, I'm Irena. A Creative Director fueled by a love for design, drawing on inspiration from the vibrant cities I've explored and called home. With over a decade of experience in the industry, I thrive on capturing the pulse of current trends and weaving them into my work. From the sandy shores of Sydney to the bustling streets of London, each locale has left its mark on my creative ethos.
Like a chameleon, I seamlessly adapt to any creative landscape, showcasing flexibility and versatility. With an innate ability to swiftly acquire new skills, I continuously evolve to keep up with the demands of an ever changing industry.
Beyond my design expertise, I'm a master communicator and relationship builder, fostering strong connections with clients, colleagues, and collaborators alike. My strategic mindset enables me to not only tackle current challenges but also anticipate future trends, always thinking several steps ahead.
Expertise and Skills
Below are some of my key skills and areas of expertise
Leadership and Strategy
Taking a step back to see the bigger picture and what the long game looks like. Leading by example and mentoring designers to reach their full potential.
High Level Design Execution
Always building on the foundations of good design but challenging myself to think outside the box. Aligned to the brief whilst bringing my design flair and expertise to the project.
Research and Marketing
Drawing inspiration from design trends and researching consistent themes in innovative campaigns, not only from direct competitors, but other brands targeting the same persona.
Random Facts
Let's get a little bit more personal.
I love music
65,000 minutes of it according to my Spotify Wrapped. I love Deep House, the melodic tones soothe me while I work but the upbeat pace keeps me awake. Though I do enjoy a little bit of everything. Old and new, popular and indie, send me your playlists!
Popocorn all day
If I smell it, I NEED to have it. Cinema, hockey game, 8pm on a Tuesday night at home? Popcorn. Although I am trying to be more healthy so I'm scanning those popcorn packets with my favourite app, Yuka.
I'm creative (pause for shock)
Simple things in my daily life bring me so much joy. Planning outfits, trying different make up looks, taking aesthetically pleasing photos of the texture from a random wall, watching people color their hair on YouTube. My love language - let me design something for you!